The Guest Answer Score

How many bookings did your hotels miss last week?

Fifteen quick questions on how your hotels answer the phone, the inbox and the messages. Three minutes, and you get a score out of 100, a breakdown across five areas, and the one change most likely to lift bookings.

15 questions 3 minutes Instant results

Free. Nothing to download. No payment details.

  • Area 01The phones
  • Area 02Messages & email
  • Area 03Direct bookings
  • Area 04Your team
  • Area 05The group view
Why score it

Guests book with the first hotel that replies.

Most hotel groups never see how many enquiries they lose in a week, because a missed call or an unanswered message leaves no record. The score puts a number on it.

61%

of UK hospitality businesses report staff shortages, which means fewer hands free to answer.

Source · UKHospitality, 2023
82%

of consumers say an immediate answer is very important when they have a question.

Source · HubSpot, 2025